In the highly competitive world of mobile gaming, understanding your players’ emotions and preferences is key to creating engaging experiences and driving retention. Sentiment analysis—the process of analysing textual or behavioural data to gauge emotions—has become a game-changer for mobile game developers. Here's how sentiment analysis can transform how developers approach player engagement, retention, and monetisation.

Monetisation is one of the most critical aspects of mobile game development. While in-app ads have been a go-to revenue stream for many developers, in-game app purchases (IAPs) are proving to be a more sustainable and player-friendly approach. Here's why mobile game developers, especially indie studios and small teams, should prioritise IAPs over in-app ads.

Enhancing player retention is vital for the success and longevity of mobile games. Here are ten proven strategies to help developers keep players engaged and returning for more